At Ad Persistence, we've created and patented the first protocol dedicated to digital ad delivery and attribution. This ad industry first, seamlessly transforming ineffective, transient digital ads into valuable, extended lifecycle digital assets that can be managed, tracked, personalized, analyzed and monetized beyond the initial ad impression to improve mobile conversion, ad viewability, attribution, quality of experience and return on ad spend in a privacy compliant manner.
We have implemented this new digital advertisement technology via a web service-based protocol which solves historical digital advertisement problems that persist today and are plaguing the digital advertising industry. Ad Persistence’s Advertisement Sync Gateway™ (ASG™) is a cloud based platform that provides the Ad Industry with the first intelligent, bi-directional, communication protocol dedicated to digital ad delivery and attribution and offers, the Direct to Consumer Advertisement Protocol™ (DTC-AP™) that is available today and designed to easily integrate into existing digital advertisement ecosystems.
The concept of a shelf life has always been present in print advertising but woefully absent from digital advertisement. ASG provides this Direct to Consumer shelf-life or lifecycle capability to digital ads and offers providing the digital advertisement industry with capabilities heretofore unavailable for digital ads. For example, ASG enables a mobile advertisement’s first impression … More Ad Persistence ASG Use Case Example
The underlining technology that makes the Internet, Email, and Bitcoin all work is a well-defined protocol, a language of communications between different processing components. Yet the digital advertisement delivery mechanism has remained static through the years yielding only one true measurement, the Click-Through-Rate (CTR), as a primary indicator for an ad campaign’s success. ASG’s patented … More What’s in our Direct to Consumer Advertising Protocol (DTC-AP)
U.S. Patent 10,055,760 B2: Method and System for Synchronizing Delivery of Promotional Material to Computing Devices Introduces a cloud-based technology where digital promotions being received by one application/device can be viewed, saved, and interacted with by a second application/device. The realization of this patent is embodied in the ASG platform, creating mobile advertisement persistence which … More Our Patents
